Clarity Before the Conversation
Exit Lab gives home care and home health agency owners the same caliber of exit intelligence that private equity firms use to evaluate acquisitions. Free, confidential, and built on real transaction data.
Billy Baumann
Founder, Exit Lab | Second Chair Advisory LLC
Why I Built This
After running my own business and selling a couple other businesses, I learned something the hard way: most owners have no idea what their company is actually worth until they are already in a conversation with a buyer. By then, you have lost leverage.
I built Exit Lab to give you the clarity I wish I had. A realistic range. An honest assessment of what is working and what is not. And a clear picture of what it would take to maximize your exit.
Through my work with Second Chair Advisory, I have been on both sides of home care M&A transactions as an advisor helping owners prepare for exit, and as someone who understands the buyer's perspective from working with private equity groups and strategic acquirers.
I saw too many agency owners leaving money on the table simply because they did not know what buyers actually look for, what drives multiples, or how to position their agency for maximum value. Exit Lab takes the same frameworks and benchmarks used in real transactions and makes them accessible to every owner, whether you are thinking about selling next year or just want to understand where you stand.
My approach is straightforward: no jargon, no pressure, just honest analysis and actionable recommendations you can implement immediately.
Our Mission
Every home care agency owner deserves to know what their business is worth before they sit down with a buyer. Exit Lab exists to close that information gap. We provide free, data-driven exit intelligence so owners can make informed decisions on their own timeline, with no obligation and no pressure.
Data-Driven
Every valuation range, multiple, and benchmark is calibrated to actual home care M&A transaction data.
Education-First
We believe informed owners make better decisions. Every tool, report, and resource is designed to educate, not sell.
Confidential
Your information stays private. We do not share your data with buyers, brokers, or anyone else without your explicit permission.
Why Agency Owners Trust Exit Lab
Industry-specific expertise backed by real transaction experience
M&A Advisory Experience
Involved in home care and home health transactions across deal sizes, from small private-pay agencies to multi-state Medicare platforms.
Home Care Exclusive
Exclusively focused on the home care and home health vertical. Every benchmark, multiple, and adjustment factor is calibrated to this industry.
Advisory Network
Connected to a network of M&A advisors, attorneys, CPAs, and private equity firms who specialize in healthcare services transactions.
Second Chair Advisory LLC
Second Chair Advisory is the parent company behind Exit Lab. We provide exit planning, valuation advisory, and M&A transaction support for service-business owners. Our approach is education-first: we believe informed owners make better decisions and achieve better outcomes.
Exit Planning
18-month roadmaps to maximize exit value
Valuation Advisory
Industry-calibrated assessments and benchmarking
Transaction Support
Guidance through the M&A process from LOI to close
Our M&A Network
Through our relationships with established M&A firms and private equity groups in the service-business sector, we connect owners with the right partners when they are ready. This dual perspective, working with both buyers and sellers, informs everything Exit Lab does.
Buyer Perspective
Understanding what acquirers actually evaluate and pay premium multiples for
Vetted Referral Partners
Introductions to M&A advisors and acquirers with service-business track records
Market Intelligence
Real-time insight into what is driving valuations and deal activity in the market
What Exit Lab Gives You
Everything you need to understand your exit position, completely free
Exit Readiness Scanner
A 5-minute assessment that gives you an estimated valuation range, readiness score, and priority actions based on your specific agency data.
Industry Research
Original articles, EBITDA multiple data, state-by-state guides, and exit planning resources written specifically for home care owners.
Personalized Reports
Detailed exit readiness reports, quick wins analysis, and deep dive valuations tailored to your agency's specific numbers and market position.
Free Consultation
A confidential 15-minute call with Billy to review your results, answer questions, and discuss next steps. No obligation, no pressure.